Applying behavioural economics principles to increase demand for free HIV testing services at private doctor-led clinics in Johannesburg, South Africa: A randomised controlled trial.
Expanding free HIV testing service (HTS) access to include private clinics could increase testing rates.A donor funded programme, GP Care Cell, offered free HIV testing at selected private doctor-led clinics but uptake was low.We investigated whether HTS demand creation materials that used behavioural economics principles could increase demand for